Campaign Examples
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Entertainment Hollywood
Social media buzz spreads fast and word-of-mouth reviews can have a large impact on the success of a film. Producers and promoters must monitor feedback about a film and its cast - before, during and after the film premiere - or potentially lose out on earned media. The key to leveraging positive sentiment is to listen and to engage with this commentary in order to transform general critique into cool conversation. Campaign Steps
Entertainment TV - promote a network TV premiere
TV fans love hot news about their favourite talent and keep up-to-date with the latest shows. Hosts and performers can now interact with their audience to share tips, spread news or spark interest in TV programs or events, creating media hype and audience anticipation. Monitoring and participating in the conversation is a great way to promote an upcoming TV premiere and create a trending topic across social media. Campaign Steps
Music Band - promote a tour
Music bands are great at using social media to communicate information to audiences about upcoming tours and albums. The best way to promote events and sell albums is to address the right people at the right time. For example, target fans from a specific area directly before a tour date in a big city nearby or offer a single download to anyone who mentions an appreciation for a particular genre or artist. Social conversation searches, sentiment analysis and geo-location monitors are great tools to power music communication. Campaign Steps
Beverage Brand
We are most responsive to communication when we need information and are more likely to remember a message when it's relevant and responds to our needs in real time. Profile analysis and real time conversation filtering (such as searching for people "organizing a party" when you promote beverages), are the newest ways to target the best demographic and psychographic groups. Now you can discuss and present your products to people who are more likely to be open to your communication. Campaign Steps
Conference
When organizing a conference and looking to sell tickets, the strategy is pretty straight forward. You want to find people in the local area interested in the subject or in the speakers. Real time conversation filtering allows you to find people who have either attended a similar conference, have been engaged in a conversation about the main theme, or have mentioned one of the speakers involved in your event. Campaign Steps
Small Business - a chocolate shop in Beverly Hills
The power of social media is to give voice to large and small businesses. Small shops and service providers can now run smart campaigns to reach potential customers in their area and drive traffic to their business. Let your creativity spread, be exclusive, be local. Are you selling chocolate in Beverly Hills? Then you should find all the people that are tweeting "want chocolate" and live in Beverly Hills. Campaign Steps
IT Software company
IT software companies respond to people and business needs. People and businesses express their needs on social media platforms. Translate your offer in conversational keywords: if you're selling "billing software", look for people speaking about "invoicing clients". Or, to sell a CRM product, search for people who describe themselves as marketing managers in their bio profile, and engage with them. Campaign Steps
Picture and imaging company
Users share their experiences and express their wishes online in posts like "I lost my camera" or "I need a new camera". Users tweeting about photography are a great source of information for a photo and imaging company. Filtering the social media stream and interacting with it in real time will help you to communicate with people that are already looking exactly for your product. Campaign Steps
Hotel/Resort
Who's going to the next conference in L.A? Good to know if you manage a hotel in Santa Monica. Find people "flying to L.A" or "attending a conference in L.A next week" or "booking a flight to L.A" and prepare for them your best deal. Listen to specific conversations and engage with your future customers in real time. Campaign Steps
Airline
Find people who enjoy your service. Answer customer questions. Target customers complaining about competitors and offer them your great deals. Make sure your customer service is the best in the market by monitoring the social media stream. Campaign Steps
