PeopleBrowsr can tap into this stream to create a rich metadata cloud built from data extracted from global blogs, websites and other social media platforms, collecting information about a brand or event by providing real-time statistics and human-powered sentiment analysis.
PeopleBrowsr is a data mining, analytics and brand engagement service provider
for enterprise brand managers, advertising agencies, social media strategists and hedge fund managers.
PeopleBrowsr receives the Twitter Full Firehose Data Feed, making it possible to leverage deep connections between users and topics, engage and activate online communities. The company’s competitive advantage is the deeper insight it can access into peer-to-peer community relatedness of global networks; mutual friends connections, community relatedness around links, retweets, “likes”, Twitpics and keywords. Clients, such as brand managers, can create more targeted marketing strategies and campaigns to engage deeper with online communities.
We can track events, brands, keywords and global social media trends with our new Analytic.ly service. The custom analytics platform gathers data from Twitter, Facebook, MySpace and other blogs, gaining new insight into what’s trending, filtering out the buzz, and overall improving a brand or business's level of consumer engagement.
Mission
Our mission is to provide intelligent analysis of social media streams to provide a strategic response for brands and agencies interested in tracking the real-time conversations had about their brands or products online.
Demand
Currently Twitter posts are at over 15 billion annualised and growing rapidly. Last year the SMS market reached over seven trillion messages. Using the SMS market is a good benchmark, PeopleBrowsr estimates that over the next 12 months, the Twitter market will grow a hundred fold.
Philosophy
PeopleBrowsr believes in the wisdom of the communities it serves. Our work strives for community-driven software development. We view our communities as contributors to our work as much as users of our tools. And, via Twitter, we offer 24 hour, round-the-clock support.
Strategy
We complete deep historical reports on social media campaigns and data, providing human-powered sentiment analysis to see what people are saying about your brand online in real time. Get access to independent research and analysis, created by the best experts in social media marketing and branding. Build audience and high volume engagement campaigns with PeopleBrowsr. Become a social media news editor, monitor and filter trending topics, publish and broadcast specific tweets. Plus build your own customized dashboards to track high velocity keywords and high volume @names.
History
PeopleBrowsr launched in early 2007, building a real-time data mine before Twitter or FaceBook had published an API. PeopleBrowsr began by storing data from Flickr, Youtube and Craigslist posts. We built API bridges to Twitter, Facebook, and other social networking sites in the fall of 2008, and by December that year, launched our alpha: a deep dashboard for managing and engaging with the social stream, with raving reviews from social media experts Scobleizer, Tim O'Reilly and Brian Solis. In 2009, we extended our Smart Cache applications into analytics and sentiment reports as well as campaigns and work flow.
Services
Services provided by PeopleBrowsr include event, brand, and global social media trend analysis, along with positive and negative human powered sentiment tracking.
Analytic.ly: Find out how your audience is engaging with your brand and your industry. What are the most popular brands online? Discover relevant conversations, advocates, influencers, and brand opportunities. Understand which publishers you should advertise with or which brands should sponsor you.
Custom Analytics Dashboard:Customized dashboards to track high velocity keywords and high volume @names. View trending topics, keywords, competitors, and create numerous accounts and hashtags. Build your own customised custom analytics dashboard.
Keyword Analytics: What do you know about your audience? Get analytics for any keywords or @name, including influence reports, gender segmentation and location reports. Discover popular links, the most retweeted posts and general sentiment.
Data Mine: Deep historical custom reports on social media data. Get access to independent research and industry analysis, based on deep data created by the best experts in social media marketing and branding.
Trends.ly: A social search and trend news blog, gathering the latest news across social media sites.
Dash.ly: Get analytics for any keywords or @name that you want to track.
Human Powered Sentiment Analysis:Provides 95% accurate sentiment analysis using our unique human interface. Algorithms can't understand sarcasm and posts containing both positive and negative keywords so PeopleBrowsr employs real people to read tweets about you and your brands. We can analyze sentiment for your brand or hedge fund.
Research Reports: Get access to marketing experts’ critical analysis of notable events, breaking news, statistics on industry news and popular memes. Reports already include airlines, celebrities, SXSW and the Super Bowl.
Campaigns: Build audience and high volume engagement campaigns with PeopleBrowsr
PeopleBrowsr has completed campaign analytics for clients including Kodak, Disney, Sony, SAP, Bacardi, Comcast Entertainment Group and Universal Music.
Team
With strong expertise in IT and marketing, our developers focus on Javascript, PHP, Python and MySQL. Our experienced direct marketing talent concentrate on serving enterprises, advertising agencies, brand managers, service providers and consumers. We provide accurate human powered sentiment analysis using our unique human interface. Algorithms can't understand sarcasm and posts containing both positive and negative keywords so PeopleBrowsr employs real people to read tweets about your brands. Our team resides in Sydney, San Francisco, Toronto, New York and Chicago.
Engineers
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ANDREW MAIZELS A MASTER AT SEARCH AND DATABASE DESIGN
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ALBERTO PEREGO JAVASCRIPT JENIUS
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ROB NELSON SEASONED SYSOP
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ANDREW HORN API GURU
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JESSE SKINNER UBER AJAX GENIUS
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GRAHAM JONES PYTHON WRANGLER
For more information on PeopleBrowsr or to get in touch with the PeopleBrowsr team .
Company Founder
Jodee Rich believes social media is creating a global collective consciousness that is rapidly shifting the power base from big business, religion and government to the global consumer. Jodee has consistently identified major industry trends. He started writing code on punch cards in 1972 and by 1979, he wrote software for the Apple II 64k microcomputer and founded Imagineering, to market and distribute microcomputer software and hardware.
In 1987 Jodee took Imagineering public, grew the company to over 1000 employees, and in 1990 it was acquired by First Pacific. He founded One.Tel in 1995 -- a mobile and long distance network operator. In 2006, Jodee founded www.PeopleBrowsr.com, a service provider of social media data, campaigns and analytics.
PeopleBrowsr has built a 20 terabyte three-year data mine of public online conversations and provides data, campaigns and advanced analytics to Fortune 500 Companies. He is also a pilot, mad scientist, skier, blader, kite surfer, husband (of a banker) and father (of three). www.linkedin/in/jodeerich
JODEE RICH Team leader
jodeerich [at] peoplebrowsr.com
Marketers:
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BRIAN SOLIS CHIEF WEB STRATEGIST
Author of the acclaimed new book on social media and business, Engage!, Brian Solis is Chief Web Analyst at PeopleBrowsr and principal of FutureWorks, an award-winning New Media marketing and branding agency in Silicon Valley. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing.
Brian has worked on several Research Reports with PeopleBrowsr on BP and Obama Oil Spill Sentiment, Airline industry sentiment and more.
www.briansolis.com
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PRISCILLA SCALA PRODUCT MANAGER
priscilla[at]peoplebrowsr.com -
NICOLE MEIKEL DESIGNER EXTRAORDINAIRE
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BECKY WANG BUSINESS DEV WEST COAST
becky[at]peoplebrowsr.com -
DOM SAGOLLA COMMUNITY ORGANIZER
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GLORIA FUMAGALLI CAMPAIGN MANAGER
Model
We create deep historical reports on social media data, providing human-powered sentiment analysis to see what people are saying about brands and events online in real time. Our revenue is generated by campaigns, analytics and datamining. Our customers include brand manager, ad and marketing agencies, entertainment companies and IT developers.
