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Solutions

We do analytics, reports and we build Social Network Solutions for Social Network Professionals and Fortune 500 companies:

Hollywood:

6 Months Before Launch:

What is the social media community saying about actors?

hollywood 3 Weeks Before Launch:

Measure 'trailier' sentiment and 'actor' sentiment

Days Before Launch:

Generate buzz - DM and @Reply influencers

Launch Day:

Real time Human Sentiment analysis about the movie

Day After Launch:

Engage with critics in real time "what's wrong with the movie?"

The result of the negative buzz:

Twitter users have the power and they know it!

divisor

Financial Services

Tracking $ Stocks by sentiment analysis:

measure

Live Twitter trending topics:

Crisis keywords like bomb, kidnap and crash are highlighted as red alerts

trending topics divisor

Travel

Build Followers:

  • Find people talking about your resort eg: Club Med
  • measure
  • Follow them with Resort @Name
  • Tweet the discount offer

Geo Locale Leads:

  • Find upcoming conferences and events in the area
  • Follow people who are attending (using #hashtag)
  • When followed back - send DM with discount offer

Competitors' Activity

  • Find competitors' presence in Twitter
  • Follow your competitors' followers
  • Offer special deals to your competitor's followers

Co-Promotion Activity:

Offer special Flight and Hotel package to Twitter followers

Special Offers for Twitterers:

  • Promote special discounts or offers for Twitter followers
  • Monitor click through registration page to see success of the promotion

Events

Create Buzz:

  • The BlogWorld conference example
  • Tickets giveaway
  • RT competition

Build Followers:

  • Follow users who made a post with a similar event #hashtag. For web conference you can use the #sxsw conference hashtag
  • Wait for follow back
  • Send a DM from @blogworld with link to conference registration

Sell Tickets:

  • Offer a discount code to Twitter followers
  • Monitor clicks through the registration page

Event - Objective and Target:

The Online Trading Seminar example:

  • Objective: 100 attendees for an Intro Trading Seminar
  • Venues in 20 Cities
  • Target a Trading @Name followers

Strategy:

Find Stock hubs on Twitter. Eg: @Stocktwit

  • Follow 89,000 @Stocktwit Followers
  • Use location based @names - Api limit 1,000-2000
  • Send DM with link to workshop registration page

Small and Medium Business

Find customers/potentials in your area:

The Jo's coffee example - a cafe in austin

  • Find users saying "I need a coffee" in Austin

Find competitors' customers:

  • Find competitors presence in Twitter
  • Other cool cafe's in Austin
  • Give special offers to competitors' followers

Listen to your customers/potentials:

Monitor what users are saying about you

Analyis Competitor @names:

Download your @Name activity report

Keywords and Audience Profile:

  • Track recurring keywords
  • Monitor your audience profile
  • And find the influencers you need to talk to

Real Estate

Find customers/potentials in your area:

  • Search for users mentioning "I want to buy a house" - based on location
  • Search for sentiment tweets "I hate my landlord"

Find Competitors' Customers:

Search competitors presence on Twitter

Offers to Competitors & Customers:

  • Follow your competitors' followers
  • Send @Reply or DM with special offer when they follow back

Bloggers

Publish your stacks:

Export your streams into widgets:



  • ReTweet
  • @Replies
  • Mentions
  • FaceBook and sent Tweets

Build Followers

The mommy blogger example

  • Find your audience searching for users mentioning 'Mommy Blogger'
  • Follow other Mommy Bloggers' followers

Promote Events

Promote small events and create buzz

Brand Managers

Brand Sentiment

Track the buzz about your brand and classify Tweets as negative or positive

Sentiment Review:

Increase quality of your Brand Sentiment report with real time human re-sorting

Eg: Quality Improvement on June Airlines data

Hotlists:

  • Live stream of Twitter posts for an industry, a group or an @name - rated as positive or negative
  • Learn what people are loving or hating about other brands in your field.

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PeopleBrowsr is a data mining, analytics and brand engagement service provider for enterprise brand managers, advertising agencies, social media strategists and hedge fund managers. © 2010 PeopleBrowsr