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We do analytics, reports and we build Social Network Solutions for Social Network Professionals and Fortune 500 companies:
Hollywood:
6 Months Before Launch:
What is the social media community saying about actors?
3 Weeks Before Launch:
Measure 'trailier' sentiment and 'actor' sentiment
Days Before Launch:
Generate buzz - DM and @Reply influencers
Launch Day:
Real time Human Sentiment analysis about the movie
Day After Launch:
Engage with critics in real time "what's wrong with the movie?"
The result of the negative buzz:
Twitter users have the power and they know it!
Financial Services
Tracking $ Stocks by sentiment analysis:
Live Twitter trending topics:
Crisis keywords like bomb, kidnap and crash are highlighted as red alerts
Travel
Build Followers:
- Find people talking about your resort eg: Club Med
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- Follow them with Resort @Name
- Tweet the discount offer
Geo Locale Leads:
- Find upcoming conferences and events in the area
- Follow people who are attending (using #hashtag)
- When followed back - send DM with discount offer
Competitors' Activity
- Find competitors' presence in Twitter
- Follow your competitors' followers
- Offer special deals to your competitor's followers
Co-Promotion Activity:
Offer special Flight and Hotel package to Twitter followers
Special Offers for Twitterers:
- Promote special discounts or offers for Twitter followers
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- Monitor click through registration page to see success of the promotion
Events
Create Buzz:
- The BlogWorld conference example
- Tickets giveaway
- RT competition
Build Followers:
- Follow users who made a post with a similar event #hashtag. For web conference you can use the #sxsw conference hashtag
- Wait for follow back
- Send a DM from @blogworld with link to conference registration
Sell Tickets:
- Offer a discount code to Twitter followers
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- Monitor clicks through the registration page
Event - Objective and Target:
The Online Trading Seminar example:
- Objective: 100 attendees for an Intro Trading Seminar
- Venues in 20 Cities
- Target a Trading @Name followers
Strategy:
Find Stock hubs on Twitter. Eg: @Stocktwit
- Follow 89,000 @Stocktwit Followers
- Use location based @names - Api limit 1,000-2000
- Send DM with link to workshop registration page
Small and Medium Business
Find customers/potentials in your area:
The Jo's coffee example - a cafe in austin
- Find users saying "I need a coffee" in Austin
Find competitors' customers:
- Find competitors presence in Twitter
- Other cool cafe's in Austin
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- Give special offers to competitors' followers
Listen to your customers/potentials:
Monitor what users are saying about you
Analyis Competitor @names:
Download your @Name activity report
Keywords and Audience Profile:
- Track recurring keywords
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- Monitor your audience profile
- And find the influencers you need to talk to
Real Estate
Find customers/potentials in your area:
- Search for users mentioning "I want to buy a house" - based on location
- Search for sentiment tweets "I hate my landlord"
Find Competitors' Customers:
Search competitors presence on Twitter
Offers to Competitors & Customers:
- Follow your competitors' followers
- Send @Reply or DM with special offer when they follow back
Bloggers
Publish your stacks:
Export your streams into widgets:
- ReTweet
- @Replies
- Mentions
- FaceBook and sent Tweets
Build Followers
The mommy blogger example
- Find your audience searching for users mentioning 'Mommy Blogger'
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- Follow other Mommy Bloggers' followers
Promote Events
Promote small events and create buzz
Brand Managers
Brand Sentiment
Track the buzz about your brand and classify Tweets as negative or positive
Sentiment Review:
Increase quality of your Brand Sentiment report with real time human re-sorting
Eg: Quality Improvement on June Airlines data
Hotlists:
- Live stream of Twitter posts for an industry, a group or an @name - rated as positive or negative
- Learn what people are loving or hating about other brands in your field.